Sticky Like Porn
March 10, 2011
Every organization uses security awareness training to give their users the message on the importance of information security and the role they play. The way you get your message across is the difference between checking the box and being effective.
We were asked by a potential customer to show him something that was “sticky”, so that the message stayed with their users for more than the 2 minutes it took to check the boxes. We have a pretty creative bunch here at MAD Security and we also take pride in being a bit different but more effective when it comes to security in general. This exercise was no different. Check out the following video for our take on “sticky” when it comes to anti-virus:
Click the image to view the video below:

Outside the fact that everyone still thinks 1970’s porn is still cool, what could be taken away from the video you just watched? Maybe the best lesson learned from the pizza guy is not the importance of anti-virus at all, but the magnitude of giving our users something that they will remember. This is imperative because we rely on them to be our first line of defense and one or our most important assets.
The first thing you might say to yourself is, “we couldn’t get away with using that at our organization” and the second thought should be that if you could, your users would never forget the importance of the message in the video. You are right, most couldn’t use this video in their workplace but they could, and should use the right messaging when expecting their users to “get” security. Be on the lookout for other MAD Security awareness videos in the near future (some not as risqué as this one).